April 2019

Driving Student Success Through Enhanced Career Services
Career Services View
A critical issue for post-secondary institutions is the lack of resources to effectively meet the needs of every student. This assessment makes sense, especially when considering the student population utilizing career services and the number of career services resources.
According to the US Census Bureau there were 18 million students projected as enrolled in the 2,629 nation’s colleges and universities. Even with half of the school (including graduate students) utilizing careers services this can translate to well over 350 students on average per counselor. 
The role of the career service professionals is evolving with the change in the competitive market environment. Career Service professionals have three primary tasks.  First, career services must help prepare students for the interview process and workforce.  Second, career services is responsible for attracting new employers and retain current employers to recruit on campus.  Third, career service has to logistically organize the entire process. Clearly, there exists an opportunity to improve the process. 
Students View
The needs of students vary depending on their selected profession. Those seeking employment in the information technology and engineering markets have the advantage of learning practical skillsets that reinforce their learned theories as a part of their educational practicum. In other words, IT and engineering focused students have learned the skills that are directly applicable to positions in their respective industries. Unfortunately, business students do not have the same options as their curriculum is focused on learning a significant amount of necessary theory. This tradeoff does not afford these students the ability to reinforce and validate learned skills. The issue is that these students then are left to learn on the job and left to compete on the premise of retention of learned theory for positions.
HR View
Similar to Career Services, Human Resources are overburdened with a large pool of applicants with limited resources. For those surveyed, it was clear that having a practical method to filter the best candidates was that much more critical. As a part of that discussion, HR mentioned that the best prepared candidates were those that were able to seamlessly step into a position.
The Solution
Three viewpoints focused on one thing: jobs. For career services it is helping to place students into the markets, for students it is earning employment, and for human resources it is facilitating the employment of such students.
Career Services: BridgePrep can increase efficiency for the career service professional.  The career service professional is able to review individual results for each student and create customized development plans to assist students in achieving their employment goals.
Student: BridgePrep provides students with a comprehensive interview and on the job development tools to excel.  The student is given a library of content modules and tools.  This information is organized by career track. 

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